Switching of the magnetic exchange coupling from ferro- to antiferromagnetic or vice versa in a single molecule is an appealing but rarely occurring phenomenon in molecular magnetism. Here, we report this for an unprecedented pure organic system, computationally designed by tailoring a conformationally restricted, known nitroxide-diradical (Rajca et al. J. Am. Chem. Soc.2007, 129, 10159). This ferro- to antiferromagnetic coupling switching of an “m-phenylene” based diradical is governed by a stereoelectronic effect and controlled by a redox-driven chemical reaction.